The Visual Identity Design project for 'Avris, The finest Italian Espresso' comes from a simple idea: superior food needs quality design. Following this concept I realized an appropriate typeface, variation of the legendary Didot, that could convey the luxury and aromatic perfection of the finest coffee. Gold and dark brown complete the visual lexicon. Typography is composed of its own serif typeface and a modern, sans serif one, reflecting the brand's attitude: Traditional but also High tech and quality driven.

The project includes Type Design, Logo design, Graphic Design, Packaging Design and Interior Design. It was realised with my colleague Michael Gagliano.